RaceTribe
RaceTribe is an innovative startup founded by my friends from school, specializing in Bluetooth-based timing systems for sports events. I collaborated closely with the founding team to develop the brand’s visual identity, design the logo, and create an intuitive, user-friendly e-platform. The goal was to reflect the brand’s cutting-edge technology while ensuring an engaging and accessible experience for both event organizers and participants alike.
Brand Identity
I designed RaceTribe’s logo and visual identity, focusing on clean, modern lines to communicate precision, technology, and movement. The logo reflects the dynamic nature of sports while maintaining a professional and trustworthy feel, essential for the brand’s position in the sports technology industry.
Brand Presentation
I worked closely with the RaceTribe team to develop their brand presentation — contributing to both design and messaging strategy. I helped structure the content and define the voice that connects with both large and small-scale race organizers.
UI/UX Design
I designed the user interface and user experience for RaceTribe’s comprehensive digital platform, ensuring ease of use for both event organizers and participants. The platform's design is intuitive, clean, and optimized for functionality, while incorporating the brand’s identity and technology-driven focus. The result is an engaging platform that simplifies the timing process for sports events.
Art Direction & Illustrations
I created 7 custom illustrations for RaceTribe to visually showcase the benefits of their Bluetooth-based timing system across different sports, enhancing the web and presentation experience.
