GOG Logo Design

GOG (Gatis Outdoor Gear) is a brand born from a passion for ultralight hiking, fishing, and craftsmanship. Founded by my friend Gatis, who has spent years perfecting his outdoor gear, the brand focuses on high-quality, minimalist products designed for adventurers.

The goal for the logo design was to keep it simple and dynamic, reflecting the philosophy of ultralight hiking: stripping away all unnecessary elements. Using a custom typeface, I created a logo that’s sleek, energetic, and bold—achieving a dynamic presence with minimal resources. This approach mirrors the brand’s dedication to functional, well-crafted gear, including GOG's signature down beanie and custom-designed hammock, both handmade with care in Latvia.